Introducing startups to a group of passionate industry leaders who can support their next phase of development at the Center for Computer Research in Music and Acoustics, Stanford University.

Students participated in workshops, site visits, and ran customer interviews with industry, while learning about subjects such as Business Model Canvases, Intellectual Property, UI/UX Design and Product Management directly from the top minds in those fields. Describing his experience, Yuval Adler, program participant and CEO of SterIO said, “interacting with industry partners gave me a more mature view of the opportunities and challenges in going forward with a new business venture.” Demoing 3D immersive audio for VR in Sennheiser’s San Francisco in-house studio with Sebastian Chafe, Strategic Innovation Manager and Katrina Kosenko, User Experience Researcher… Real Startup teaches university students how to apply their classroom learning to entrepreneurship in the music and audio technology industry. Armed with their own original startup ideas, the teams spent the month of September developing their products and business models with the mentorship of industry experts from Sennheiser, XPERI (previously DTS), Dolby Laboratories, Turtle Beach, Warner Music Group, Zeitgeist Artist Management, and founding industry partners Universal Audio, iZotope, LANDR and Stashimi.

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